Common Ground.

A shared identity, with room for individuality.

Common Ground is a sample concept for a community space. Its connected circles, open typography and warm materials explore a simple idea: good things happen when people come together.

Use this space to introduce your real project: the context, who it was for, your contribution, and the team you worked with.

How might a visual identity make a shared space feel welcoming to different people while staying clear and recognisable?

Replace this example question with the problem you were solving. Include the brief, any constraints, and what a successful outcome would look like.

1. Start with the people

   Describe how you understood the community, the brief, and the values the identity needed to express.

2. Find a visual language

   Explain your exploration of symbols, colour, typography, and the reasoning behind the chosen direction.

3. Design for the everyday

   Show the identity in use, from small printed pieces to digital touchpoints, and explain how the system adapts.

[What changed because of this work?]

Describe what you delivered and the difference it made. Include real results, feedback or measurements where available, and finish with what you learned.

If the project is still in progress, explain its current status and what you would do next.