Amy Willoughby Research led product design

Usdaw

Discovery, UX & Design

Illustrative mockup of a membership website shown on a laptop and phone.

Challenge

Placeholder copy. Describe the brief from Usdaw, what members and staff were struggling with and what the organisation wanted to achieve.

Add context on your role, the team you worked with and any constraints, such as timelines, stakeholders or existing systems.

Illustrative image of discovery workshop materials and early design concepts.

Approach

Placeholder copy. Outline the discovery work, for example stakeholder interviews, member research and mapping the current experience.

Explain how those insights fed into the UX and design work, and how you tested and refined it.

Placeholder reflection. Add a short personal note about what this project meant to you and what you learned.

Solution

Placeholder copy. Summarise what was delivered and the impact it had on Usdaw members and staff.

Skills built up and applied: Discovery, stakeholder workshops, UX design, visual design.

Next project

BT Mobile

Designing the Digital Customer Journey

View project