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Sample project / Web design / Art direction

Folio.

An independent journal with a different point of view.

My role
[Your role]
Project type
Sample concept
Timeline
[Project duration]
Year
[Year]
Folio sample concept showing an orange journal cover and an editorial web layout.
Illustrative concept artwork. Replace with your own project imagery.

01 / Overview

Room for stories worth spending time with.

Folio is a sample concept for an independent journal. It pairs expressive typography with a straightforward reading experience, giving individual stories room to breathe.

Use this space to introduce your real project: the context, who it was for, your contribution, and the team you worked with.

02 / The challenge

How might an editorial website express a distinctive point of view while keeping its stories easy to discover and read?

Replace this example question with the problem you were solving. Include the brief, any constraints, and what a successful outcome would look like.

03 / The approach

  1. Define the editorial direction

    Describe the audience, subject matter, and character that shaped your creative direction.

  2. Build the reading experience

    Explain your decisions about navigation, content hierarchy, typography, and accessibility.

  3. Bring the system together

    Show how the layouts work across different stories and screen sizes, and describe any testing.

04 / The outcome

[What changed because of this work?]

Describe what you delivered and the difference it made. Include real results, feedback or measurements where available, and finish with what you learned.

If the project is still in progress, explain its current status and what you would do next.

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